Video SEO – 6 Tips For Video Optimization SEO
SEO, in all its forms, has proven to be the decisive factor in the success
of your website. Many of us know the basics and try to include them in our
site. These practices include (but are not limited to):
‘ul”li’URL optimization — Both the subdirectory and the page of content should be
optimized for SEO. Yourblog.com’userid=?14 will not bring in nearly as many
results as Yourblog.com’ArticleMarketing’Best-SEO-Practices will.”li’ ‘li’Using
keywords in your title — This is ‘strong’the ”strong’most important part. Find out what
your best keywords are by using a keyword tool, and try to use the
strongest ones at the begining of your title.”li’ ‘li’Keyword density — Speaking
of keywords, try to place plenty of your keywords throughout your content,
but not too much that you would get pentalized. 5-10% is a pretty good
ratio.”li’ ‘li’Description and metatagging — This is what Google uses to display
your results. ”li’ ‘li’H1 and H2 — The headers are incredibly important. Google
uses these to basically display a table of contents of your page. Don’t use
too many of them, though – that can hurt you.”li’ ‘li’Linking texts in your blog –
Find out what your biggest keywords are, and make sure you link them to a
page. For example, in this sentence: ‘If you use the best SEO practices
possible, your page will receive higher ranking results’ you should link
the words ‘best SEO practices’ to the page that speaks about them (that
will also have an SEO-friendly URL as stated above).”li”’ul’
There are, of course, many more SEO practices that will help you optimize
your content, but our focus is on video. It is very important that your
videos are optized as much as possible, whether you are choosing a video
host.
Here’s a list of guidelines for video SEO:
‘ol”li’Use keywords in your title — Sound familiar? It should. This is still one
of the most important ways to optimize your content, video included. Find
out what your biggest keyword is and use it, but don’t create a boring
title’ You want people to click on your video search results ‘strong’and ”strong’watch it.
Also — be truthful. Don’t give your video a title that isn’t what the
video is about. It will only annoy your potential viewers. ”li’ ‘li’Use keywords in
your video description — Google reads your course description as well.
Make sure you use keywords in your description as well (same rule about
truthfulness apply).”li’ ‘li’Link back to your site — Make sure you link back to
your own site or blog in the texts of your description.”li’ ‘li’Tag your videos —
A very simple and important step in video SEO. Use all the relevant tags
for your video, those keywords that you already researched and found are
the bulk of searches.”li’ ‘li’Links to your blog — Just like mentioned above. Link
any important keywords to relevant pages on your website.”li’ ‘li’File name — Even
use SEO-friendly names for your video.”li”’ol’
This list of 6 SEO practices for video isn’t the definitive list, but it’s
a good starting point. When you choose a video hosting service, you should
keep these points in mind. If the host won’t allow keywords, for example,
then you won’t gain as much as you could otherwise. Whichever host you do
choose, make sure you follow as many basic SEO rules for video that you
possibly can.
Talia Klein is the director of community and social media at Sparkeo.com.
You can watch the ‘a target=’_new’ href=’http:”www.sparkeo.com’video-courses’sparkeo-sparkeo-basic-demo”Sparkeo product tour”a’ and begin selling video courses
online for free. Sparkeo is a platform that allows experts to sell their
video courses directly through the platform while providing their viewers
with an enhanced learning experience.
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