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Understanding Meta TagsWhat are meta tags and do the search engines still pay attention to them?Yes, robots and spiders still use meta tag data. Meta tags are located in a website's HTML code, and they should contain descriptive phrases, keywords and other information. As the algorithms have progressed through the years the search engines have greatly diversified the pieces of information that is used to determine relevancy of a given page to the search term. In the past it was easy to fool the search engines by keyword stuffing (loading your meta tags and page copy up with the keyword that you wanted to rank for) your meta description and meta keyword tags. That has not worked for some time now. And because it doesn’t work, many people will tell you that the meta description and meta keyword tags are useless. That is simply not true. Google you heard of them right? Well they often display the information from the meta description tag under the sites link in the organic search results. See screen capture.
The copy under the link is what has been written in this pages meta description tag. Don't discount meta tags the meta <Title> tag still carries a good deal of weight with the search engines. Constructing a solid meta tag structure is pretty easy. I put together a short video that walks you through it as well as providing a copy and past template that you can use to to build yours. Watch Video>>>
Copy & Past Template
Do not ignore anything that will make it easier for the bots and search engine spiders to rank your page better. Meta tags are part of the whole evaluation process. | |
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