SEO for Internet 2.0 and Beyond

If you haven’t noticed Internet marketing is dieing!

Well at least dieing in a sense of doing business as usual.

Everyday I am bombarded with emails from guru after guru pitching the latest must have content tool or “Never Before Revealed Secret of Internet Success” that any serious online marketer “Better” own or you could be left in the dust.

Well until tomorrow anyway when the next batch of “Limited Memberships or One Time Offers” land in your inbox.

The real truth is even the big guns of the IM world are feeling the growing pains that are occurring on the Internet.

The SERPS are faster and smarter, and you no longer can produce more garbage pages than they can de-index.

The new “Black Hat” SEO tactics will only produce for the very elite SEO’s, and the rest of the IM want to be’s will be left spinning their wheels putting their faith in some short lived piece of miracle software.

Wow! Sounds pretty bleak, but really for non SEO types this change is really a great thing.

I have been preaching for some time that the future of SEO is very simple.

 Do unto the SERPS as you want the SERPS to do unto you.

Think about it for a moment. Google and friends are becoming better and better at detecting sites that are what they consider spammy or at least lacking in the searchers experience.

This is not just limited to the “Organic” search results; Google has even brought their discerning eyes into their Pay Per Click side of the equation.

This is not some passing phase or blip in the algorithm. The SERPS want quality, and if you plan to profit from free traffic you need to realize that it is their game, their ball, and their rules.

The good news is that it is easy to get in the game. The quality and not the quantity of the pages is where SEO is headed.

If you want to be rewarded with good Search Engine rankings first reward your visitors with useful quality content that is directly related to the term that they are searching with.

If you give great on target information to your visitors the rankings will follow! 

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